This Privacy Policy explains how Rotely LLC ("Rotely", "we", "us") collects, uses and shares information when you visit rotely.co, sign up, or use the Rotely service, including by text message.
Rotely is a tool for bars and restaurants. Our customers are businesses. We don't try to collect information about bar guests or other consumers.
The short version
- We collect what we need to run your inventory, invoices, orders and texts.
- We do not sell personal information.
- We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
- We use a few service providers (hosting, texting, AI, email, error tracking, payments) only to run Rotely.
- You can ask us to see, fix, or delete your information.
1. What we collect
From the sign-up form on our website: your name, bar name, mobile number, email, and whether you checked the optional text-message box (with the date, time, and the wording shown to you).
From our Facebook and Instagram forms: if you fill in a Rotely form on Facebook or Instagram, Meta sends us what you entered: your name, email, phone number, bar name and city, and your answers. We use it to email you about setting up Rotely and, if you said it's OK, to call you. We don't text you unless you sign up and agree to texts. We keep these in our Google account and delete them on request. Email support@rotely.co to stop hearing from us.
From our custom tools form: if you use the form at rotely.co/build, we get your name, email and what you tell us about the task. Our website host, Netlify, stores the form and emails it to us. We use it only to answer you about that task, and delete it on request. Email support@rotely.co.
When your business uses Rotely:
- Names (usually first names), mobile numbers, and sometimes email addresses of owners, managers and staff your business adds.
- Names and mobile numbers of supplier reps your business adds, and whether each rep confirmed their number.
- Sign-in records (codes and links we send, and when they were used).
- Supplier invoices you send us (photos by text or email, or uploads) and what's on them: products, quantities, prices, and supplier details.
- Your register's daily sales report (sales by item).
- Your counts, pars, prices, costs, orders, and notes.
- Text messages you send to and receive from Rotely, and text opt-in and opt-out records.
Automatically: basic technical information when you use the website or app, like IP address, browser type, pages used, and error reports, to keep Rotely running and secure.
Payment information: if you pay by card or bank account, Stripe collects those details. We don't see or store full card or bank account numbers.
Please don't send us: card numbers, bank account numbers, Social Security numbers, passwords, health information, or bar guests' personal information. If something like that arrives on an invoice, we don't use it and try to remove or hide it.
2. How we use it
- To run Rotely: build counts, read invoices and sales reports, draft orders you approve, compare prices, and send summaries and alerts.
- To sign you in and keep accounts secure.
- To send texts and emails you asked for, and to provide support.
- To bill your business.
- To find and fix errors and improve Rotely.
- To create aggregated, de-identified information (for example, average prices) that does not identify any person or business.
- To follow the law and protect our rights.
We don't use what's inside the Rotely app, your texts or your text opt-in for advertising. Our website ad tags are described in Cookies below.
3. AI
Rotely uses an AI model from Anthropic to read invoice photos, emails and text replies. Anthropic processes that content to give us a result. Under Anthropic's commercial terms, API inputs and outputs are not used to train its models by default. AI can make mistakes, so please check what Rotely reads before you rely on it.
4. Text messages
- We text only people who have agreed to receive texts from Rotely (by texting START with a code, by checking the optional box on our sign-up form, or, for supplier reps, by confirming their number).
- Texts include sign-in codes, counts and reminders, weekly summaries, alerts, and order drafts. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help.
- We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
- Mobile opt-in data and consent will not be shared or sold to third parties, affiliates, or lead generators for marketing or promotional purposes.
- Our texting provider (Twilio) handles phone numbers and message content only to deliver our messages. We keep records of opt-ins and opt-outs to honor your choices.
Examples of every text and both ways to sign up: How Rotely texts work.
5. Who we share with
We share information only as follows:
Service providers that help us run Rotely and may only use the information to provide their service to us:
| Provider | What they do |
|---|---|
| Railway | Hosting and database (United States) |
| Twilio | Sending and receiving text messages |
| Anthropic | AI that reads invoices and text replies |
| Google (Google Workspace / Gmail) | Our support email, and the inbox that receives register sales reports and invoice emails |
| Sentry | Error tracking |
| Stripe | Payments |
| Microsoft Clarity | Shows how visitors use rotely.co, like taps and scrolls, and what you type into our forms, except your cell number |
| Netlify | Hosts rotely.co and stores what you send through our custom tools form |
| Namecheap | Domain name (does not receive customer data) |
Within your business: people your business adds to Rotely can see your business's data according to their role.
Independent sales reps who work with Rotely: if you ask us to contact you (through our website or one of our ads), we may share your name, bar and contact details with one of them so they can call you about getting set up.
Suppliers you approve: when you approve an order, we send it to the supplier rep you chose.
Legal and safety: if the law requires it, or to protect the rights, safety or property of Rotely, our customers, or others.
Business transfer: if Rotely is sold or merged, information may transfer to the new owner, who must follow this policy. SMS opt-in consent is not transferred for marketing purposes.
We do not sell personal information. We never give advertisers anything from inside the Rotely app, your texts, or your text opt-in. The only ad tools we use are the website ad tags described in Cookies below.
6. Cookies
We use the cookies needed to keep you signed in and to keep the site secure. On our website (rotely.co), the sample bar, and the page you see right after you sign up, we also use ad tags from Google, Meta and Microsoft. They set cookies that tell us which of our ads someone clicked before signing up, so we know which ads work. They never run on the screens you use to run your bar. You can block them with your browser settings or an ad blocker, and everything still works.
We use Microsoft Clarity to record how visitors use our site, like where they tap and scroll and what they type into our signup form and our custom tools form, even before they send it. We never record your cell number.
7. How long we keep it
- While your business uses Rotely, we keep your data so the service works.
- After your service ends, you can ask for an export for 30 days. We then delete your business's data from our live systems within 60 days, and from backups as they roll off on their normal schedule.
- We keep billing and tax records as long as the law requires, and opt-in/opt-out records as long as needed to prove consent and honor opt-outs.
- Aggregated, de-identified information may be kept.
8. Security
We use reasonable safeguards: encrypted connections (HTTPS), access limited to people who need it, secrets kept in a password manager, and sign-in by one-time code or link. No system is perfectly secure. If we learn of a security incident that affects your information, we'll notify you as the law requires.
9. Your choices and requests
- Texts: reply STOP anytime.
- See, correct, or delete: email support@rotely.co. We'll respond within 30 days. If you are a staff member or supplier rep added by a business, we may refer your request to that business, because the business controls its account, but we will always honor a STOP or a request to stop texting you.
- We won't treat you differently for making a request.
10. Children
Rotely is for businesses and is not meant for anyone under 18. We don't knowingly collect information from children.
11. Where information is stored
Rotely is operated from the United States and information is stored in the United States.
12. Changes
If we change this policy in a way that matters, we'll update the date above and tell customers by email or text before the change takes effect.
13. Contact
Rotely LLC Email: support@rotely.co Phone: (325) 221-4683