Rotely does the parts of running a bar nobody likes: the count, the invoices and the ordering. Your count comes in shelf order with what should be there, so you only change what's different. Invoices come in by photo or email. Rotely drafts your orders and tells you when a price goes up.
Founder
Jake Fritzsche started Rotely in 2026 after helping a friend's bar in San Angelo sort out its inventory. A full count took most of a day, the invoices were all on paper, and there was no easy way to see which supplier had the same bottle for less. Rotely is what he built to fix that.
Set up my bar See the sample bar
For reporters and writers
Email support@rotely.co. Jake talks about:
- Bar inventory: how bars count, and why counts go wrong
- Liquor cost and pour cost
- What a bar pays different suppliers for the same bottle, and how prices move
- How small bars can automate the back office without new hardware